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THE INSTANT No.1 SUNDAY TIMES BESTSELLER

The bold, inspiring, and empowering book from broadcaster and women's advocate Ashley James, helping you to ditch the labels, find your voice, and reclaim your confidence.

'Ashley is a much-needed force.' JAMEELA JAMIL

'The book I've been waiting for my whole life.' BRYONY GORDON

'A smart, brave and unapologetic reclaiming of female power.' KATIE PIPER OBE

‘Brilliant…this book benefits everybody‘ FEARNE COTTON

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Bossy. Frigid. Spinster. Sl*t. Mumsy. Milf. Bimbo.

The English language has a seemingly infinite number of judgemental and hypocritical words to describe women and their life choices. We can't win, no matter what we do.

In BIMBO, Ashley James unpacks the labels that box women in, and the systems that keep them there. A fierce advocate for women’s rights, whether on ITV’s This Morning or online, Ashley draws on raw personal stories, cultural analysis, and sharp humour to unpack the systems that profit from women’s insecurity.

From 'bossy' little girls, 'tarty' teens, to mothers who 'let themselves go', and 'left-on-the-shelf' single women, Ashley asks a radical question: What if we stopped trying to be acceptable, and started being free?

Bold, honest, and deeply validating, this book is a rallying cry for every woman who’s ever felt too much – or not enough. This is a call to women to stop shrinking, stop competing, and start rising – together.

Blending raw personal stories with humour and warmth, BIMBO is a book to be shared, discussed, and cherished by women and men alike, a powerful and empowering feminist must-read and a beacon of hope for a better future.

Praise for BIMBO:

'Raw and gloriously unapologetic … a rallying cry for every woman' Carol Vorderman, award-winning broadcaster and writer

‘Brilliant…..Ignore this Bimbo at your peril.' Ellie Taylor, comedian and writer

'Essential reading for every woman' Em Clarkson, activist, presenter, and author

‘Honest, brave and fiercely validating‘ Alex Light, bestselling author of You Are Not a Before Picture

‘Whip smart‘ Red Magazine

‘I couldn’t put it down!’ 5* reader review

‘Engaging and informative…an essential book for men to read too’ 5* reader review

‘Thought-provoking and powerful’ 5* reader review

‘The most girl power book I’ve read!’ 5* reader review

Read a sample here